The interactivity and engagement are vital elements in a web design. Interactivity is how the viewer, or consumer, interacts within a website based on the options given within the site from the designer.

These options are how people move and act within the site, and ultimately how they engage with the information provided. If the site reads positively to the users, then there could be many benefits to their engagement.

When a web design is easily manageable for the user, positive engagement tends to come easily. The best way to sum up positive user engagement is to say that the consumers/viewers of the site have clicked around on the pages, interacted with information provided, and successfully made it to their end goal, whether it be completing a contact form, or purchasing an item from the site. In order to have these positive user experiences within a web design, it is important to remember the idea of simplicity. When the design is too complex it can frustrate the viewer when maneuvering through the site.

The best way to avoid these types of negative user experiences is to make all options readily available. An example would be to make all of the clickable options, such as, “Contact,” “Products,” “Cart,” or “About,” easily found. Having these elements large, bold, a different color, or a combination of those, will create a form of call-to-action that could subtly force the viewer to click on them. Also, if these are what the user is looking for in the first place, they will have no issue finding the page the intended on visiting.

Determine control of engagement from the beginning of the designing process.

This means that all of the clickable elements that the designer wishes the viewer to take advantage of are already planned out as being noticeable. Factoring these elements into the pre-design before it’s actually published will help the designer focus on what’s most important. Once you publish a design, you can track certain factors as far as user engagement is shown. Typically the hosting domain has options for seeing what options the majority of users click on, or read, but there are also other external sites that can track the same type of activity.

The correlation between interactivity and engagement can determine the success of a web design. The users determine their engagement by the interactivity within a site. Also, how the designer is leading the viewer through the site. You can track and review this activity to see what kind of information the users engage with. This can show what elements of the site are successful and what needs more attention.




“10 Customer Engagement Strategies for your eCommerce Website.” ShipStation, 19 May 2015, http://www.shipstation.com/blog/handling-your-business/10-customer-engagement-strategies-ecommerce-website/ Accessed 23 Sept. 2016


Ganot, Roee. “The Top User Engagement Strategies For 2016.” CodeFuel, 25 Nov. 2015, http://www.codefuel.com/blog/the-top-user-engagement-strategies-for-2016/ Accessed 23 Sept. 2016

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