To begin this discussion of UX Design, or User Experience Design, attention should be aimed toward a generalized definition of the process. UX Design is the development of a product/service when in terms of meeting the needs of a user. This can stretch from the basics of visual assets or actual functionality of what is being produced. It is everything interacted with through web design, and has been created with a definite purpose and understanding of the intended audience. However, it is not a simple process to perfectly match a product with user interaction. Both positive and negative experiences may come from altering a design created with the intention of understanding the operator.
Good experiences with UX design involve a true understanding of the user through the entire production, and have an overall experience that fits together perfectly from beginning to end. On the opposite end of UX experience, poor interaction may be from a lack of user understanding or unity within a product.
Positive user experience can be summed up by stating that the overall experience within a web-based design is clear, cohesive, and easily functional. One goal is to visually stimulate the audience with a well thought out design that pairs well with all elements of the product. Another essential part of UX design is the products usability. This stands with the purpose of constantly engaging the user with well thought out features.
If the user can navigate through a site without complications, and make use of all the accessible features, then the user will most likely have a positive experience, as pointed out in Carrie Cousins article, “Why Does User Experience Matter?” Factors like those previously mentioned attribute to the success of a web design. Moving away from the fundamental basics, John Amir-Abbassi, who spoke in “What is UX Design?” by Spencer Lanoue, stated that user experience doesn’t just focus on the visual aesthetics and basic functions of a product, but also on more difficult achievements, like raw emotions. These personal aspects are essential to a positive user experience because they determine whether the actual interaction is extremely enjoyable.
When looking into bad user experience, the overall interaction with the user becomes complicated or unappealing. This can include poor visual appeals or uncooperative system functions. The attractiveness, or rather the unattractiveness, of a product can really impact the experience a user has. If the audience notices an undesirable appearance to the web design, they may be more likely to turn away from the specific product.
Another poor example of user experience involves the accessibility to the product. If it becomes too difficult to operate, then the people using it will not want to bother. A specific example of this is if the user cannot successfully maneuver their way around the page, finding them stuck or confused as to what each feature means. This kind of confusion will bore the audience, creating a loss of interaction and a lose of sales.
In conclusion, the actual interaction between a user and a specific web design is an essential factor. It is a process that has the user’s actions in mind. Good characteristics allow for comfortable and pleasant involvement within a design.
Cousins, Carrie. “Why Does User Experience Matter?” Design Shack. https://designshack.net/articles/why-does-user-experience-matter//. Accessed 3 September 2016.
Lanoue, Spencer. “What is UX Design?” User Testing Blog. https://www.usertesting .com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/. Accessed 3 September 2016.